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Nissan’s full-size Titan pickup truck has a problem that Nissan engineers, marketers, and product planners will probably never fix.

That problem? The truck isn’t built by one of the Detroit Three automakers.

Ram, GM, and Ford each have such loyal followings that it seems like the full-size truck market is simply impenetrable. It’s not just Nissan, either – Toyota’s Tundra faces the same challenge.

To its credit, Nissan seems to understand this. Company reps say that they know that conquest sales will be tough, so they’re focused on the over half-million truck buyers (their number) that don’t really harbor any brand loyalty, as well as current Nissan owners who may be looking to move into a full-size truck.



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DRIVEN: 202 Nissan Titan, Close But No Cigar To The Magic Truck Formula

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