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When it comes to six-figure luxury sedans, it's tough to beat out the likes of the Audi A8, BMW 7-Series, Lexus LS and Mercedes-Benz S-Class. But if you're shopping for something with a bit more character it's easy to understand why a Jaguar XJ or Porsche Panamera would appeal to you.

They're different in a world of black suits and black town cars. You want to stand out.

And that's exactly why buyers would look at a car like the Maserati Quattroporte. It oozed sex appeal and it sounded like a Ferrari. What's there not to like? Well, the electronics and old-school green back-lit interior. Oh, then there's the depreciation. If you've thrown a heavy rock into a pond, you know what I am talking about here.

Now there's an all-new Quattroporte and in its sixth generation one would think that Maserati would know what it's doing now. But it appears the mothership has gone astray in search of a larger volume of sales. Folks have been critiquing the exterior AND interior design as a bit too plain.

Thing is the first reviews are starting to publish and already it's becoming a bit too big of a talking point. So, I have to ask: Did Maserati BLOW it with the all-new Q-car? THINK, the car's primary differentiator was just deflated!

What say you, Spies?


Asked to describe the brand Maserati, most people would use words like Italian, expensive and exotic.

They’d be right, mostly. The best-selling Maserati in the U.S. is the four-door Quattroporte, an Italian-made sedan that is reasonably fast and, in the case of the car I tested, plenty pricey at $159,600. The overall character, however, was more stately than sexy, buttoned-down rather than exotic...


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DRIVEN: Did Maserati BLOW It With The All-New Quattroporte? Is The Formula Too DILUTED?

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