Can a lower priced entry-level model, one that is more accessible to the masses, still hold the same aspirational value as prestigious, more expensive products?
That is a question Mercedes-Benz asked itself last year with the new CLA-Class sedan and this year, the manufacturer is at it again.
In the never-ending arms race between luxury automobile manufacturers, more models, especially lower priced ones, means more sales. As soon as one manufacture enters a new market segment, the rest are sure to follow.
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