Since being sold off by Ford in 2007, Aston Martin has been a company in the wilderness.
That started to change late last year when a technical partnership with Mercedes-Benz AMG was entered to build the next generation of Aston V8 engines. Now rumors are beginning to swirl that this partnership could progress to a full-blown takeover of Aston Martin by Mercedes parent company Daimler.
Daimler AG Chairman Dieter Zetsche kept things vague when Autocar quoted him on the topic. "This is a fantastic brand, and we are willing to support its further development."
We reached out to Aston Martin's Matthew Clarke who stated, "We have a technical partnership with Daimler AG and nothing else." He went on to reiterate the terms of the partnership, which included Daimler receiving a five percent stake of non-voting shares in Aston Martin.
So, what would a potential buyout look like? There's little doubt Aston has been in a bit of a product lull lately. New engines and R&D cash are needed, both of which Daimler can provide. Aston Martin's current Kuwaiti owners, Adeem Investment and Investment Dar, could make a sizable profit from the sale, and it would give Mercedes its own upscale British proxy brand to go up against Bentley and Rolls Royce.