Since being sold off by Ford in 2007, Aston Martin has been a company in the wilderness.

That started to change late last year when a technical partnership with Mercedes-Benz AMG was entered to build the next generation of Aston V8 engines. Now rumors are beginning to swirl that this partnership could progress to a full-blown takeover of Aston Martin by Mercedes parent company Daimler.

Daimler AG Chairman Dieter Zetsche kept things vague when Autocar quoted him on the topic. "This is a fantastic brand, and we are willing to support its further development."

We reached out to Aston Martin's Matthew Clarke who stated, "We have a technical partnership with Daimler AG and nothing else." He went on to reiterate the terms of the partnership, which included Daimler receiving a five percent stake of non-voting shares in Aston Martin.

So, what would a potential buyout look like? There's little doubt Aston has been in a bit of a product lull lately. New engines and R&D cash are needed, both of which Daimler can provide. Aston Martin's current Kuwaiti owners, Adeem Investment and Investment Dar, could make a sizable profit from the sale, and it would give Mercedes its own upscale British proxy brand to go up against Bentley and Rolls Royce.

Read Article

Daimler-Aston Martin? Daimler Reportedly Eyeing Complete Takeover of Aston Martin

About the Author


User Comments


Add your Comments

Images hosted in your AgentSpace can now be posted in the comments section using the following syntax (case matters): [img]IMAGE URL[/img]
Example: [img][/img]