As Fisker ramps up for its return to the luxury auto market with an updated version of its Karma plug-in hybrid luxury sports car, more than a few industry analysts question the brand’s viability going forward, citing its history of missed production deadlines, ongoing funding problems and, ultimately, bankruptcy.
Jim Taylor, chief marketing officer of what is now Fisker Automotive and Technology, answers doubts about his company’s market readiness with two words: Wanxiang Group, the name of the privately owned corporation that bought the automaker’s assets in 2014.
Read Article