BMW, VW’s Audi and Porsche, and Mercedes have invested huge sums to produce plug-in hybrid electric vehicles, but one German expert believes this is a big mistake, and Tesla Motors’ all electric approach is already eating into their high-end sales.
According to Professor Ferdinand Dudenhoeffer, director of the Center for Automotive Research (CAR) at the University of Duisburg-Essen, not only have the big three Germans wasted money on the blind-alley of plug-in hybrids, they are losing sales in the most profitable end of the luxury market to Tesla. Rich people who have formerly bought the flag-ship Mercedes S-Class, BMW 7 Series and Audi A8 are turning to the Tesla Model S.
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