To a few people, that emerald-green Chevrolet Cruze sure looked nice and shiny on the new-car lot. But owners of such vehicles may become red-faced at trade-in time. That’s because vehicles sporting non-standard hues fetch lower prices on the used-car market than the same models in more-popular car colors. Black and gray may not light up the sky, but they help vehicle values. It’s a reason those colors stay high on automotive preference lists.
In the case of the emerald-green Cruze, “its trade-in value, depending on the market, is $500 to $1,000 less than a comparable Cruze in a more desirable color,” says Juan Flores, an operations director at AutoTrader.com, an online marketplace.
“It goes back to demand,” he tells WardsAuto.
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