The CEO of Hyundai Motor America, John Krafcik, told Inside Line that he seriously doubts the viability of diesel in the US. He said that the difficulty lies with the costs of complying with emission standards.
Krafcik explained that in order to meet the same emissions standards with a diesel, the cost is nearly twice the variable cost for an OEM. The aftertreatment costs from $1,000 to $3,000 more. Krafic said further that about $6,000 has to be added to the price.
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