SHARE THIS ARTICLE

Although it is the peak of automotive geekiness, there's always a lot of chatter about vehicle nameplates when they're announced and when vehicles hit the market.

And while I do seem to agree that names tend to have a more lasting impact over numbers, letters or a combination of both, I can't seem to understand one thing.

Why?

Is it because with a name you're creating a brand? Are names more relatable? Why do vehicle names matter to you, Spies?

Lincoln, which has until recently been using its "MK" nomenclature, is starting to gradually change its MKs into properly named autos. Now we have the Navigator, Continental and Nautilus. Soon, we'll have the Corsair that will replace the MKC. Of course this assumes that Lincoln doesn't change its mind before the rumored sport-utility vehicle goes into production.



Ford Motor Co. has told U.S. dealers that the next-generation Lincoln MKC will be renamed the Corsair when the compact luxury crossover is redesigned in 2020, Automotive News has learned.

Dealers were shown the Corsair, along with the next-generation Ford Escape, Explorer, Mach 1 battery-electric crossover, a small off-road SUV and a Lincoln Continental sedan with suicide doors late last month at a meeting in Orlando, according to those in the room. But the sources cautioned that Ford could change the Corsair's name before the vehicle goes into production...



Read Article


Do Vehicle's NAMES Matter To YOU? WHY? Lincoln Slowly Disposing Of

About the Author

Agent00R

User Comments

TheSteve
MDarringer
Vette71
coch
CANADIANCOMMENTS
MDarringer
Truthy
Jazzyjazz
MDarringer
Truthy
TomM
ricks0me
carloslassiter
rlbdcky

Add your Comments

Images hosted in your AgentSpace can now be posted in the comments section using the following syntax (case matters): [img]IMAGE URL[/img]
Example: [img]http://agent001.myautospies.com/images/sample.jpg[/img]