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This week was an interesting one in Washington D.C. No, not because the folks we elected into office were getting anything done in terms of ending the government shutdown, but because of an individual that wreaked havoc along Pennsylvania Avenue.

The story of Miriam Carey is just starting to unravel and why she drove nearly 300 miles from Connecticut to our nation's capital is beyond us. Even worse, putting a one-year old baby girl in harm's way is unthinkable to the Agents. We'll leave that discussion to the mainstream media.

We're a bit intrigued by a phenomenon that happened the day of the incident. While I saw the social media activity EXPLODE during this fluid situation I found it interesting that Carey's Infiniti G37 was misinterpreted as a Lexus. Hell, even if you Google "Miriam Carey Lexus" you'll STILL see posts that haven't been corrected.

Seemingly trivial fact in such a peculiar case, but here's the thing: it wasn't just Twitter fiends getting it wrong as "Lexus" became a trending topic, so did MAJOR publications like the New York Post.

Personally, I think Infiniti makes great products though I may not love their designs all the time; however, if people can't distinguish the marque from a swath of Far East luxury vehicles that HAS to ruin the brand's cachet, if it even had it to begin with.

That said, what say YOU? Does Infiniti need MORE distinctive styling — it's on the way — and is the new "Q" nomenclature change a step in the RIGHT direction towards gaining MORE recognition?



Does INFINITI Have A Branding Problem When Its Vehicle Gets WIDELY Misrecognized For A LEXUS?

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