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It's no doubt that Audi changed the face of driving when they brought the first LED headlights to market with the launch of the R8.



And history shows it has changed the entire coolness landscape in the premium segment.

If you know the bitter rivalry between these premium companies you'd understand why it is SO important to own the 'coolness' factor in this space.

BMW 4-Series Concept Photo Gallery

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Because a HUGE percentage of people buy STRICTLY on badge and cool factor.

How much have LED's changed the sales numbers?

Just do a real world price compare of a 2008 vs. 2009 used Porsche 911. You won't believe the premium the 09 car gets over the 08 JUST becuase of the LED's.

Normally we see a $5k year over year price delta between years of 911's but a non LED 911 vs one with is more like 10-15K.

So the competitors have taken notice and virtually EVERYONE has some kind of LED treatment on their vehicles.

Enter the BMW 4-Series Concept.



BMW started adding the LED treatments but they will simplistic at the beginning only using LED's for the Corona Rings or as some call them the Angel Eyes.

Cooler than the previous lights but still a little short of the Audi wow factor.

But when you look at this 4-Series, BMW looks like they are attempting to one up Audi by:

1. Adding a clear 3d depth to the headlight profile
2. Introducing for the first time an 'Audi-like' flow strip emanating out of the ring towards the kidney grill
3. 'Calling Out' that it IS an LED light treatment with the illuminated 'BMW Adaptive LED' words









In our opinion, it is the most intricate and detailed front light system yet.

BUT, does it out Audi, Audi?

Has BMW taken it to the next level or is it the auto designers equivalent of a 'Follow' or 'Like' to another design house?

Which company does it BEST?

Do you like how they illuminate the BMW Adaptive LED words or is that tacky?

Spies, discuss.

BMW 4-Series Coupe Concept Photo Gallery






















































































BMW 4-Series Concept Photo Gallery




Does The Clear 3D LED Light Treatment On The BMW 4-Series TRUMP The Audi LED's On The A4 And A5?

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