One of the most storied marques on the face of the planet is apparently still seeking identity for one of its models, according to a recent report from its home country.
Autocar is reporting that Rolls-Royce's CEO is saying it needs "up to two models [Ghosts] are required to give Rolls-Royce a proper identity."
What?
How could oldest automakers with one of the most instantly recognizable logos and hood ornament need identity? Did I miss something, lads?
That said, keep your eyes peeled and your ears close to the ground. According to the same report, Rolls is preparing a high-peformance Ghost coupe that will bow at the next Geneva Motor Show.
Rolls-Royce CEO Torsten Müller-Ötvös believes his Goodwood-based company needs “one or two more” Ghost offshoots to complete its model range.
However, the firm is unlikely ever to build any short-run super-expensive specials — in the style of Ferrari’s limited-build Enzo — because they might not meet its current cars’ high standards, and because its existing bespoke business already gives owners the flexibility they need.
Read Article