SHARE THIS ARTICLE

Respect is a hard commodity to come by these days.

A lack of respect seems more common than admiration for a job well done. Consider Toyota.

In recent years, the company displaced General Motors from the perch it had occupied for decades as the world's largest automaker. But while Toyota's business acumen is held in high regard, their ability to build vehicles is derisively likened to that of an appliance manufacturer. The company rarely gets the credit it deserves for innovation and influence.

The thought occurred to me at the media introduction for the 2013 Toyota RAV4 crossover SUV. When Toyota officials mentioned that the RAV4 is now in its fourth generation, I was stunned. Have there really been four versions? Well, yes.

 


Read Article


Does Toyota Get The Respect It Deserves For Innovation?

About the Author

Agent009

User Comments

Agent009
Agent009
USNA1999
cidflekken
HighDesert
HughJass
Fijian

Add your Comments

Images hosted in your AgentSpace can now be posted in the comments section using the following syntax (case matters): [img]IMAGE URL[/img]
Example: [img]http://agent001.myautospies.com/images/sample.jpg[/img]