Respect is a hard commodity to come by these days. A lack of respect seems more common than admiration for a job well done. Consider Toyota.
In recent years, the company displaced General Motors from the perch it had occupied for decades as the world's largest automaker. But while Toyota's business acumen is held in high regard, their ability to build vehicles is derisively likened to that of an appliance manufacturer. The company rarely gets the credit it deserves for innovation and influence.
The thought occurred to me at the media introduction for the 2013 Toyota RAV4 crossover SUV. When Toyota officials mentioned that the RAV4 is now in its fourth generation, I was stunned. Have there really been four versions? Well, yes.
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