Alain Uyttenhoven, the head of Brussels-based Lexus Europe, has told just-auto that it is "impossible to catch the German three, worldwide" but that the brand is determined to be "number four".
Interviewed at an event in England to mark the 25th anniversary of the LS 400, Uyttenhoven spoke candidly, noting that Lexus "didn't always have a consistent identity, but now we do".
The angular new NX crossover is intended to be "a polarising car: the only way we can exist is by standing out". He further claims, "the good news is that in all our worldwide research, two thirds of those we asked said they would change brands when they saw the NX. The first reason why people change their cars is when they like the design of something else. We have been selling the NX 300h only since September but already, we have over 10,000 orders, with the NX 200t [non-hybrid 2.0-litre petrol turbo] to follow in 2015".
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