The Tesla all electric Model S has overtaken established and conventionally powered luxury car market leaders like the BMW 7 series and Audi A8 in their own European backyards, and is threatening the long-established market leader, the Mercedes S class.
That’s the view of pan-European newsletter Automotive Industry Data (AID), quoting its exclusive statistics.
In the first nine months of 2015, Tesla Model S sales of 10,600 in Western Europe exceeded the outgoing BMW 7 Series with 2,650 and the soon to be replaced Audi A8 limousine with 4,700. The Model S was only 800 sales short of the Mercedes S class, compared with a shortfall of 6,200 in the same period last year, AID said.
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