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Fiat Chrysler Automobiles CEO Sergio Marchionne said he is open to an alliance with Apple or Google as he seeks a partner to merge with.

Asked if he would be willing to take his proposal to the tech giants if rebuffed by other automakers, Marchionne said it was possible. "I think we should encourage that dialogue anyway," he said on an earnings call Wednesday.

"I've always been intrigued by the notion of having technology disruptors show up in the marketplace and change the paradigm," Marchionne told analysts as part of his pitch for why the automotive industry should consolidate. "If they show up and they are truly successful, with their cash piles and know-how, they could fundamentally hurt this industry."

Marchionne has told Bloomberg that rival CEOs are not exactly beating a path to his door. Ford Motor and General Motors have little interest in combining with FCA, said people familiar with the thinking at each company.



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FCA CEO Wants An Alliance With Google Or Apple - Is He Ahead Of The Game?

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