Fiat Chrysler Automobiles NV has been formed after Fiat SpA and its US Chrysler unit merged last year under the direction of Sergio Marchionne, the architect of the auto industry’s most important deal in more than a decade.
And, fuelling the rumors that say FCA is ripe to secure yet another deal, Marchionne claims the auto industry is still fragmented and ready for further consolidation. He is planning for the year the spin off into an independent company of its most iconic brand – luxury sports car manufacturer Ferrari – putting the $14 billion parent automaker in a position to command yet another combination. That’s because FCA is currently only the seventh largest global automaker and it could use a hand to “take down” Toyota from the No. 1 position or address its regional shortcomings – particularly in Asia and in China, the world’s largest auto market.
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