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Automaker BMW North America will pay a penalty as high as $40 million for failing to recall 2014-2015 Mini Cooper models in a timely fashion, regulators said Monday.

The National Highway Transportation Safety Administration said BMW has acknowledged it violated requirements to notify owners in a timely fashion of the recalls, and to provide required information about its recalls to NHTSA. The agency fined BMW $3 million for similar violations in 2012.

“The requirement to launch recalls and inform consumers in a timely fashion when a safety defect or noncompliance is discovered is fundamental to our system for protecting the traveling public. This is a must-do,” NHTSA Administrator Mark Rosekind said in a statement Monday.



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