SHARE THIS ARTICLE

The Ford brand is closing in on Toyota as the favorite of retail auto buyers, a sign of rising popularity of the Fusion mid-size car and Escape sport-utility vehicle, and of growing dismay with the Japanese manufacturer.

Toyota Motor Corp.’s namesake brand, a default choice of a generation of car buyers who admired its high quality, lost ground during the past six years amid recalls, natural disasters and stiffer competition.

Its share of the U.S. retail market fell to 13.5 percent last year from 16.3 percent in 2008, according to data provided to Bloomberg by IHS Automotive using Polk vehicle-registration records. Toyota’s 2.8 percentage point loss matched the gain of Ford Motor Co.’s main brand, to a 13.2 percent share, over the same period.



Read Article


Ford Closing In On Overtaking Toyota As America's Favorite Brand

About the Author

Agent009

User Comments

delan
MicrosoftUser
MattDarringer

Add your Comments

Images hosted in your AgentSpace can now be posted in the comments section using the following syntax (case matters): [img]IMAGE URL[/img]
Example: [img]http://agent001.myautospies.com/images/sample.jpg[/img]