Ford Motor Co. and industry analysts are downplaying F-150 incentives a day after a report the automaker is offering up to $10,000 in discounts on its most popular and profitable vehicle.
Customers can receive discounts of up to $7,050 on certain F-150 models, Ford said. Dealers in a handful of cities have added their own incentive package onto some trucks, which could reach $10,000.
Those incentive packages include discounts that are not F-150 specific, such as $750 off if financed through Ford Credit, or $2,500 back in bonus cash. Ford said Thursday the average F-Series incentive was $3,100 per truck — less than the industry average and about $600 less than what Ford offered this time last year on the previous-generation truck.
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