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DEARBORN, Michigan — Ford is seeking 100 Web-savvy American drivers to take the keys to brand new Fiestas before the subcompact hits the road in 2010. Those selected for the contest will receive a Fiesta, free gas, insurance and full concierge service during their six months with the car.

On the Web site fiestamovement.com, Ford says it is looking for "people with a strong presence on the Web, an ability to craft a compelling story through video, and a hunger for adventure." During their six months with the car, winners will receive monthly secret assignments from Ford Mission Control.

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Ford Looking for 100 Drivers To Test Fiesta Ahead of U.S. Launch

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