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As previously reported, the PSA Group is serious about entering the highly competitive North American market, but it must go about doing so with careful business precision.

Setting up a dealership network in all 50 US states and throughout Canada is not only expensive, but also not advisable.

Certain parts of both countries are likely more willing to buy a new Peugeot or Citroen than others, so it’s up to PSA, which recently acquired Opel and Vauxhall from GM, to narrow down those regions. According to Automotive News Europe, PSA Group is looking at 15 states and four Canadian provinces as possible entry points for North America.



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