If I am not mistaken, I think Infiniti can actually claim it was the first luxury automaker to produce an entry-level sport-utility vehicle. That's because the EX30 did come first before the likes of anything from the German Three, Lexus and Land Rover.
The problem was that product, more or less, sucked.
The good news though is that now that the other manufacturers have stirred the pot, Infiniti can jump back in the mix with a new offering and build from the lessons learned from the first go around. And if the teaser shot is any indication, I'd say that there's a good chance this QX30 will be something to behold.
Based on the Q30 Concept, we're expecting an all-wheel drive entry-level SUV that's edgy and ready to take young urban professionals' money.
Infiniti's press release follows:
Infiniti gears up for premiere of QX30 Concept in Geneva
Hong Kong – Infiniti will take the covers off the QX30 Concept at the Geneva International Motor Show next month.
The QX30 Concept is the Infiniti design vision which will inspire a new premium compact crossover targeted at a new generation of premium customers.
Set to be revealed at Infiniti's press conference, scheduled for 14:30 on 3 March in Geneva, the QX30 Concept aims to reignite the premium compact segment with a distinctive approach to design that looks beyond the practicality and conformity expected of the segment.
The potential customers for such a concept are searching for a product to suit their 'urban week and get-away weekend' lifestyle and the QX30's compact footprint matches that. Combining the sleek lines of a coupe with the rugged looks and commanding seating position of a crossover, the QX30 Concept foreshadows an urban explorer which is equally at home in the city as it is on the open road.
The 2013 Frankfurt Motor Show (IAA) photo galleries are sponsored by Lexus.
Frankfurt Motor Show Gallery
