If you listen to the media and industry analysts, there’s an ongoing battle between the Tesla Model 3 and the Chevy Bolt EV over market shares in the midsize electric vehicle segment. That’s even before either car hits the market. I’ve already argued that it’s a nonexistent battle but it feels like we need to clarify further.
Over a year ago, I wrote “GM is making a $37,500 car that would sell for $20,000 if it wasn’t electric, while Tesla is trying to make a $35,000 car that would sell for $35,000 if it wasn’t electric,” and I still think it’s true today now that we know more about both vehicles.
Now that doesn’t mean that the Bolt will not sell, I actually think it will sell quite well, but I don’t think they will be stealing reservation holders from Tesla. Of course, GM disagrees. In reference to the ~400,000 Model 3 reservation holders, Steve Majoros, Marketing Director for Chevrolet, said last week: “I think we’ll get some of those people”.
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