General Motors Co.
is quietly raising sticker prices of its all-new 2014 Chevrolet Silverado and GMC Sierra pickups. Since their launch this summer, prices are up nearly $2,100.
The latest increase of $1,500 on all trim models, which was effective Monday, was part of a routine and planned pricing adjustment, GM spokesman Jim Cain said Friday.
“We’re executing the next phase of our launch strategy now that we have all three body styles and the V-6 and V-8 powertrains in the market,” Cain said.
Cain said GM at the end of September had only about 20,000 2013 pickups in inventory and that with more availability of double cabs, regular cabs and V-6 models, “now it’s time to go into the market with a new strategy, with still a great value.”