Within hours of a General Motors spokesman saying it was easy to “buy market share” after the Ram pickup outsold the Chevrolet Silverado in March, GM opened its wallet to buy it back.

The Ram pickup outsold the Chevrolet Silverado in the United States last month for the first month since August 1999. The Ram posted sales of 42,532 vs. the Silverado’s 42,247.

After the sales results Tuesday, Chevrolet announced that it was extending its March Truck Month promotion into April, boosting lease incentives and increasing consumer savings on certain models of the Silverado.

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GM Increases Truck Incentives After Ram Outsells Silverado In March

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