General Motors Co. Thursday said it is making progress in selling electrified vehicles, but it now doesn’t expect to meet its goal of having 500,000 GM vehicles on the road in the U.S. by 2017 that are powered in some way by electricity.
The Detroit automaker says 180,834 GM vehicles were on the road in 2014 in the U.S. with some form of electrification, up from 153,034 in 2013.
“For our commitment to electrification, our forecasted outlook currently projects us, along with the broader automotive industry, falling short of expectations for 2017,” the company said in its 2014 Sustainability Report. “GM is committed to electrification and our award-winning eAssist, extended-range electric vehicle and battery electric vehicle offerings, but consumer demand for these vehicles has not kept up with our initial projections.”
GM blamed the slower sales pace on lower gasoline prices and a “surge” in competitive product offerings.
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