General Motors Co.
, introducing its first redesigned pickups since 2006, can’t make enough of the most popular versions of its new Chevrolet Silverado and GMC Sierra, according to three people familiar with the effort.
Demand for the trucks is exceeding a supplier’s ability to produce certain drivetrain parts for the 5.3-liter V-8 engine, the most popular size, and GM is limiting how many dealers can order, said two of the people, who asked not to be identified because the matter is private. While one of the people said the issue could be resolved soon, another said it could take longer than a couple of months. They declined to identify the supplier.Read Article
The Silverado and Sierra are the high-volume, fat-margin centerpieces of GM’s wave of 18 new or redesigned models for the U.S. market. Full-size pickups generate $8,000 to $10,000 in gross profit each, and Detroit-based GM needs to resolve the shortage quickly to get the most out of its redesigned trucks before Ford Motor Co. brings out a new F150 next year.