MW’s M, Audi’s RS, Mercedes’s AMG lines boost profit earnings, help with the overall image but especially push engineering boundaries to their limits. And they also translate the “eternal” battle between Audi, BMW and Mercedes-Benz that goes beyond unit sales and global expansion.
The German automakers are constantly trying to out-engineer one another with their high-performance sub brands. This year Audi’s RS, BMW’s M and Mercedes’s AMG models will account for about 70,000 sales globally. On average, the buyers will pay 100,000 to 150,000 euros. The automakers and analysts say that the margins earned on the models are significant.
Read Article