The four-door i3 small car, the first offering of BMW’s new electric vehicle sub-brand, will reach U.S. showrooms in May, the company said. BMW is spending about $3 billion to develop the i3 and the i8 plug-in hybrid supercar, according to an estimate by the consulting firm Frost & Sullivan.
“It will be in the ballpark of a normally” equipped 3 Series, Ludwig Willisch, head of BMW North America. “The US will be the biggest BMW i market in the world,” Willisch added. “Will we get enough cars in the first year? Probably not. Again, that’s a nice problem to have.”
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