One of the problems with non-manufacturer-run dealerships is that MSRP is simply a suggestion and if something hot rolls through the door, there's no reason they won't add a few grand on top of MSRP to help boost profits.
Imagine if Apple stores were privately owned instead of corporate run; you can bet the markup would've been at least 100% of MSRP.
That makes the just-under-20% currently being dropped on top of the 2013 Subaru BRZ seem downright reasonable. A reader sent us an email correspondence from a local Subaru dealer stating that they are only receiving 20 BRZs this year, many are already spoken for and there is a non-negotiable $5,000 markup on every one. That makes the BRZ a $31,265 proposition.