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One of the problems with non-manufacturer-run dealerships is that MSRP is simply a suggestion and if something hot rolls through the door, there's no reason they won't add a few grand on top of MSRP to help boost profits.

Imagine if Apple stores were privately owned instead of corporate run; you can bet the markup would've been at least 100% of MSRP.

That makes the just-under-20% currently being dropped on top of the 2013 Subaru BRZ seem downright reasonable. A reader sent us an email correspondence from a local Subaru dealer stating that they are only receiving 20 BRZs this year, many are already spoken for and there is a non-negotiable $5,000 markup on every one. That makes the BRZ a $31,265 proposition.

 



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Have You EVER Paid More Than MSRP For A Car? Subaru Dealers Already Upcharging BRZ By $5,000

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