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If there is one recent trend in the automotive industry today, it’s turbocharging.

Of course, there are a lot of other trends, too. That whole SUV coupe thing is bizarrely catching on. And I think we can all agree that it’s only a matter of time before someone sees the Subaru Outback’s 20 years of unrivaled success and finally decides to re-enter the wagon game.

But in the last few years, it’s turbocharging that has really managed to beat out everything else for today’s most popular automotive trend.

 

These days, everything is turbocharged. And I mean everything. Years ago, it was just Volvos and Saabs and maybe the occasional Audi or so. It was an unusual thing, turbocharging, and we weren’t exactly sure what to make of it. “That car is TURBOCHARGED,” people would say. “Oooooh.”

It was so much of a unique thing back in the day that companies would advertise products that were turbocharged when it couldn’t possibly be so. There were turbocharged shavers. Turbocharged medicines. Turbocharged toys. All used roughly the same level of forced induction as a grapefruit.

It’s not so unique anymore.



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