Tag Links: acura, honda, MDX, RLX

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The Japanese automaker has decided to make significant changes to its luxury brand, after Acura saw its US sales fall 10% in 2013, with Honda planning a revamp of the strategy through a business development group.

Honda announced in a statement it has created a new Acura Business Planning Office, headed by Erik Berkman, which changes position from president of Honda R&D Americas to executive vice president for the North American unit and division manager of the Office.
 



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Honda Finally Admits Acura Is Broken - What Should They Do To Fix The Brand?

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