American Honda Motor Co. is offering cash incentives to dealers if they exceed their December 2012 sales this month. The automaker is paying U.S. dealers $3,000 for every Honda brand vehicle they sell above their December 2012 total through January 2nd, according to a report in the Wall Street Journal.
John Mendel, executive VP of sales for American Honda, said, “As the year comes to a close, we are looking to our dealers to ‘best themselves’ and push beyond what they did last December.”
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