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Honda Posts a 11% Sales Increase For January
American Honda Motor Co., Inc., posted a new January record for total vehicle sales of 100,790, eclipsing the 2006 record of 98,394, the company announced today. With one additional selling day in 2007, sales declined 1.7 percent based on the daily selling rate*. American Honda January light truck sales hit a record high of 47,378, up 11.0 percent compared to 2006.
Honda Division posted record January sales of 87,773, up from last year's record of 84,413, and was supported by record light truck sales of 41,427. Light truck models that broke January records included the CR-V, up 48.1 percent to 14,390; and the Odyssey, up 4.5 percent to 11,165. Sales for Accord, the company's volume leader, increased 12.0 percent for the month to 25,714.
"A strong light truck lineup contributed to company's record January sales," said Dick Colliver, executive vice president of American Honda. "The crossover segment continues to grow and key products like the Honda CR-V are increasingly important."
The all-new Acura MDX, up 3.8 percent to 4,153, led the Acura Division's sales volume of 13,017. Sales for the MDX and RDX sport luxury SUVs resulted in record Acura light truck sales of the month totaling 5,951. Compared to record January 2006 Acura sales of 13,981, total division sales decreased 10.6 percent based on the daily selling rate.
*The daily selling rate is calculated with 25 days for January, 2007, versus 24 for 2006.