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Honda will use Facebook's custom-audiences tool to find car owners with defective Takata airbags.

The tool, which allows advertisers to reach a specified list of users, will match encrypted email addresses associated with recalled vehicle identification numbers to Facebook users.

Takata Corp.'s airbag inflators have been linked to at least 18 deaths and 180 injuries around the world because they can rupture and shoot metal fragments into vehicles.



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Honda Resorts To Facebook To Track Down Owners That Refuse To Fix Airbags

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