Tag Links: honda, insight

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The failure of the Honda Insight hybrid-electric vehicle to sell in higher volumes came down to a lack of promotion.

“We never put a lot of marketing muscle behind (the) Insight,” Jeff Conrad, Honda Div. senior vice president and general manager, tells WardsAuto in an interview here during a ’15 Fit media preview. “We had an initial launch, we spent a few dollars, but then we wanted to grow volume in other places, and that’s where the marketing dollars went.”



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Honda Says Insight Hybrid Failed Because It Wasn't An Advertising Priority

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