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As you read yesterday, Cadillac’s had its fun in New York City and is returning home to the Detroit metro area. Warren, specifically. It probably wouldn’t be fair to say it was chewed up and spit out like a naive bumpkin who travels to the big city, only to suffer the horrifying aftermath of decadence and experimentation. This isn’t Midnight Cowboy.

Nor can we say, without access to some internal info, that is was raging success. The brand remains a work in progress. There’s vehicles on the way that likely still would have been on the way had former brand president Johan de Nysschen, et al, stayed in Detroit. Does the name “Cadillac” ring with a more appealing timbre among the tony enclaves of coastal America? Doubtful.



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