The Cadillac ELR is shaping up to be one of the biggest automotive flops in recent memory – as of May 1, inventories had expanded to a 725 day supply, with Cadillac moving just 61 units in April.
At the start of April, dealers had 1,077 ELRs on their lots. As of May 14th, that number had increased to 1,517, with inventories far outpacing sales of the car.
Now, Automotive News is reporting that dealers are being offered a $5,000 incentive to offer test drivers of the car if they have seven or less unused ELRs in their fleet, and $10,000 for two ELR demos if they have more than seven units. The test drive demos must log 750 or more miles, with the program expiring on June 2nd.
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