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The next-generation Hyundai Genesis starting to arrive in showrooms to take on the likes of the BMW 5 series features taut, stately sheet metal that wraps a leather-bathed interior trimmed in matte-finished real wood, and a sticker price topping $51,000 for the 420-hp V-8 edition.

And it's taking its place barely a car length away from the entry-est of entry-level vehicles, a $15,000 Hyundai Accent, with cloth seats, a CD player and 1.6-liter four-banger.

What's wrong with this picture? Nothing, Hyundai executives say.

In fact, they say selling the Genesis and the $60,000-plus Equus luxo-yacht under the same brand and from the same showrooms as economy cars such as the Accent and Elantra is paying dividends for the brand in a few different ways.



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Hyundai Says They See No Issues Selling Luxury Next To Economy Cars - Who Else Can Pull That Off?

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