If you haven't noticed we've pointed out Cadillac's lacking strength. While the ATS had a great start it seems to have petered off. In addition, it's formerly "hot" sellers aren't so hot anymore.
So in an effort to battle the likes of the Germans, what the hell is Cadillac supposed to do?
Well, it seems that now General Motors has snapped up the right executive in AutoSpies fan Johan de Nysschen. But picking him up is only one part. No one knows how much he has to work with or if he has total carte blanche.
We've seen de Nysschen start the Audi ball rolling, but can he have the same success with Cadillac? It seems pretty tough, but we think if anyone's got a shot at it, it'll be him.
That said, we were thinking today: what would be YOUR FIRST actions as president if you were to take the helm at Cadillac?
Incoming Cadillac President Johan de Nysschen - the brand's third boss in two years - faces a daunting task that his predecessors failed to complete: How to reposition General Motors Co's 112-year-old premium brand as a true competitor to BMW and Mercedes-Benz.
De Nysschen will have more autonomy and authority than previous Cadillac chiefs. He may need it.
In a rising U.S. car market, Cadillac is being pummeled by the German luxury marques, which have blanketed the sector with mainstream and niche models and are outselling their Detroit rival by 2-1...
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