Infiniti will introduce new performance branding this spring when its 400-hp V-6 engine reaches showrooms in the Q50 sedan. Infiniti isn't ready to take on established lines such as BMW's M or Mercedes-Benz's AMG, but executives say the Red Sport 400 series will get the ball rolling.
After debuting with the 3.0-liter twin-turbo V-6-powered Q50, Red Sport eventually will extend to other models, says Keith St. Clair, Infiniti's U.S. director of product strategy and management. "This car will introduce the Red S badging," he said at a media event here.
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