SHARE THIS ARTICLE

Executives are marching along a well-worn path as they look to reinvigorate the Infiniti brand in the U.

S. and turn it into a viable competitor to Mercedes, BMW, Audi and Lexus in the luxury-vehicle segment worldwide.

The formula they are following is the same one perfected by the very marques Infiniti hopes to challenge: An expanded product lineup, consistent brand messaging, market discipline and a financially strong dealer network that delivers the kind of retail experience top-end customers demand.

Infiniti took a small, first step forward in its revival with the new Q50 sedan launched last year as a more modern replacement for its G-series lineup (though the G37 remains in showrooms for now). But the big product moves won’t begin until next year, as the Nissan luxury brand launches a smaller, entry-level sedan and inches toward a broader vehicle lineup.



Read Article


Infiniti Determined To Become Relevant Again In The Luxury Market

About the Author

Agent009

User Comments

Terry989
Car4Life
MattDarringer
scenicbyway12
cidflekken
JDMUSMuscle
iamdabest1
leej
SuperTurtlePlus
xjug1987a

Add your Comments

Images hosted in your AgentSpace can now be posted in the comments section using the following syntax (case matters): [img]IMAGE URL[/img]
Example: [img]http://agent001.myautospies.com/images/sample.jpg[/img]