Nissan Motor Co.
’s Infiniti is seeking a U.S. trademark for “Eau Rouge,” the name of a storied Formula One racetrack bend in Belgium, for a potential luxury car that may cost more than $100,000.
The application, filed by a Nissan lawyer on Jan. 8, is still being considered, according to the U.S. Patent and Trademark Office’s website. Drivers including Formula One championship leader Nico Rosberg will navigate the course at the Belgian Grand Prix this weekend.
Eau Rouge is an uphill bend at the Spa-Francorchamps circuit built in the 1920s that has a reputation for being among the most beautiful and dangerous in auto racing, according to “Go Like Hell: Ford, Ferrari and Their Battle for Speed and Glory at Le Mans,” a 2010 book by A.J. Baime.