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Hyundai wants to sell 24,000 copies of its new second-generation Genesis sedan this year, up from less than 20,000 deliveries last year.



Where will it net 4,000 more buyers? If the automaker has its way, from among those who have an Audi, BMW or Mercedes parked in the garage.

"We're going to go after the German (mid-large) sedans – we think we can do that (with the new Genesis),” Hyundai Motor America CEO Dave Zuchowski says here at a recent event.
 

 



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Is Hyundai Strategy Of Skipping Over Japanese And Targeting The Germans Genius Or Naive?

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