SHARE THIS ARTICLE

As the only convertible in its lineup approaches the end of its life cycle, Lexus is looking ahead to another critical step in the balancing act it's undertaking: trying to appeal to younger buyers while keeping its core customers.

At last month's Los Angeles Auto Show, Lexus showed a roadster concept it called LF-C2. The car was designed to appeal to "traditional luxury buyers" and an "exquisitely styled buyer group of younger folks," said Jeff Bracken, Lexus Division general manager.


#LAAUTOSHOW: BEST REAL-LIFE Shots Of The Lexus LF-C2's INTERIOR #LAAS — Notice Anything DIFFERENT From Today's Lexus'?


Read Article


Is It Critical For Lexus To Have A Convertible In Their Lineup?

About the Author

Agent009