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The makers of luxury autos keep fighting to find ways to distinguish their brand from their competitors.

On Monday, Nissan said its upscale Infiniti division will offer a free concierge service for buyers of its vehicles.

The Infiniti Personal Assistant will give owners unlimited 24-hour access to a live team of professional assistants who can provide driving directions, weather forecast, dining suggestions and reservations, travel arrangements and sports scores through the car’s Bluetooth system or even away from the vehicle by phone.




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