General Motors Co.
’s campaign to prove it’s new is making it look pretty old — and using the world’s largest media market to do it.
Behind the glitz of new metal at this week’s New York Auto Show, or the improving results in that automotive black hole also known as European operations, or the evanescent novelty of being led by the first woman to head a global automaker, is a GM struggling to match what it’s doing with what it’s saying.
The largest automaker’s chance to show it “gets it” by doing the right thing and honoring claims for Cobalt accidents that occurred before its 2009 bankruptcy is falling short. It knew of the problems, tied to 13 deaths, as far back as 2001; it replaced the faulty ignition switch in its parts bin, but declined to issue a recall.Read Article