If there's one modern vehicle that didn't live up to sales expectations, it is easily the Chevrolet Volt.
With over $1 billion dollars spent in Research & Development, not to mention some stimulation via tax payer funds, the Volt was supposed to be a gamechanger.
It certainly was an interesting exercise and even when I drove it I found it to be quite good. There were just two problems: 1) Its styling left a lot to be desired, and 2) It was expensive. Though one could argue that the price doesn't matter to the buyer as we've seen those high-end Tesla Model S' move into buyer's driveways without any hold up.
And it's been brought to our attention the Cadillac ELR, which is essentially a dressed-up Volt, has finally received a price. Are you ready for this?
Considering the Volt didn't do so hot at around $42,000 — before incentives — what makes General Motors think that this will fair out much better? Is it the recent success of Tesla?
As I've said all along, GM should have flipped the debut of these products with the Cadillac coming out first in an attempt to gain back some of those R&D bucks and then launch the Chevrolet so it could try and gain some critical mass.
So, here we are. What say you? Is the ELR going to be a BUST or will it be a BREAK OUT star?
Cadillac's press release follows:
Cadillac ELR Sales to Begin in January
Nationwide distribution, pricing announced for electric luxury coupe
DETROIT – Initial sales of the 2014 Cadillac ELR electrified luxury coupe will begin in January in all major U.S. metropolitan areas featuring provocative design and extended range electric vehicle technology.
Designed for a new generation of technology-driven luxury buyers, the 2014 ELR has a starting price of $75,995, including a $995 destination charge but excluding tax, title, license and dealer fees. Upon IRS certification of an anticipated federal tax credit, purchasers may be eligible for a tax credit from $0 to $7,500 depending on individual tax liability. Net pricing after tax credits could be as low as $68,495, including $995 destination.
"The ELR is a unique blend of dramatic design with electric vehicle technology capable of total range in excess of 300 miles," said Bob Ferguson, senior vice president Global Cadillac. "ELR is also unique in that it will be offered nationwide within a luxury customer experience, with proven benefits and care extending from the shopping process all the way through the ownership experience."
Dealers nationwide are specially trained and certified to sell and service the 2014 ELR. Backing up the dealership experience, prospective customers and buyers of the ELR can take advantage of their own ELR Concierge Representative. Trained in white-glove customer care, the Concierge Representative is an additional point of contact for information on battery care, home charging, service scheduling, news and updates by calling 855 4 CAD ELR (855-422-3357).
As with all Cadillac models, the ELR comes standard with Cadillac Shield, a comprehensive suite of owner benefits including Remote Vehicle Diagnostics, a Premium Care Maintenance program and 24/7 roadside assistance. For added peace of mind, the ELR also comes with an extended battery and propulsion warranty of eight years or100,000 miles, whichever comes first, and a four-year or 50,000-mile, whichever comes first, bumper-to-bumper limited warranty.
The ELR comes equipped with standard advanced technology features such as Cadillac CUE with Navigation accessible through a large, eight-inch, full-color capacitive-touch screen, light-emitting diode, or LED, front and rear exterior lighting, Lane Departure Warning, Forward Collision Alert, the Safety Alert Seat and the exclusive Regen on Demand™ feature, allowing the driver to temporarily regenerate energy from the vehicle's momentum via steering-wheel paddles.
The ELR interior features handcrafted leather complemented by authentic wood grain and chrome trim.
Powering the ELR is a combination of pure electric drive and an efficient, range-extending 1.4L gasoline-powered electric generator. A T-shaped, 16.5 kWh lithium-ion battery pack is located along the centerline of the vehicle, between the front and rear wheels to make the most of weight distribution. The pack supplies energy to an advanced electric drive unit to propel the vehicle.
ELR is capable of a total driving range in excess of 300 miles. Using only the energy stored in the battery, ELR's initial range is about 35 highway miles, or 82 MPGe, of electric driving, depending on terrain, driving techniques and ambient temperature. Official EPA estimates are not yet available.
The ELR also offers unique driving features, including four driving modes – default Tour mode, the more-responsive Sport mode, a Mountain mode that maintains charge in hilly terrain and Hold mode, which allows drivers to select when to use battery power or the gas-powered generator.