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Audi just announced its new A3 sedan will be priced at $29,900—which, by no small coincidence, is the exact same sticker price as Mercedes’ much-hyped, luxury-for-less CLA.



Starting at the beginning of 2013, and continuing on with a Super Bowl ad featuring swimsuit model Kate Upton, consumers have been hearing about Mercedes new CLA line for months. The hype mostly centers on the price point of the model (the CLA, not Upton). With a sticker starting at an unprecedented (for Mercedes) $29,900, the CLA has been described as “attainable” and “brand-extending,” among other things.


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